Sony Alpha NEX-5 and NEX-3 challenge Olympus E-PL1 and Panasonic DMC-G10

Early this week Sony finally announced the first of its long-awaited compact interchangeable lens digital cameras, the Sony Alpha NEX-5 and NEX-3.
This year’s generation of mirrorless interchangeable lens cameras, though, has finally targeted the aspiring consumer rather than a high-end dSLR shooter looking for a second camera. First came the Olympus E-PL1 ($599.99 with a 14-42mm kit lens), with its smaller and lighter consumer-friendly body and simplified interface, and then the Panasonic Lumix DMC-G10, also priced at about $600 with a similar lens

For more information, check out:

• Sony’s full press release.

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Sony Ericsson launches five new hi tech mobiles at Rs. 25,695 and Rs. 35,795 apprx

Handset major, Sony Ericsson launched five new mobile handsets as part of its new hi-tech range aiming to gain a bigger pie in the growing smartphone market in the country.
The new range offers advanced multimedia and entertainment features and will be priced between Rs. 25,695 and Rs. 35,795. The company at the same time has also planned to launch mobiles in the low end segment with price below Rs. 5,000.
Hirokazu Ishizuka, Corporate Vice-President and Head of Asia Pacific Region, Sony Ericsson said, "New phones will take communication entertainment to the next level. The proliferation of social and digital media is changing the consumer experience with mobile phones."
The company has partnered with MTV India, UTV, Hungama, Shemaroo, Electronics Art and Disney and others providing entertainment content for consumers to its customers.
Sony Ericsson saw its market share collapse to 3-4%, after which the company decided to bring the India operations under the Asia pacific region to bring gain the lost share in the country. The company fell from number two at a time to number six as it faced tough competition from other players.
With the economies coming back on the growth path the company is getting aggressive with new launches aiming to pick up a bigger share of the fast growing mobile market.

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Sony Ericsson X10 -XPERIA camera Full Specifications,Price in India,review

Sony Ericsson has now been launched, the Sony Ericsson X10 is the first handset from the manufacturer to feature the Android operating system and has now been released on the O2 network.


The new X10 is part of the Xperia range of high specification Sony Ericsson phones and offers the most powerful mobile processor currently available at 1GHz, with the Android OS running over the top this makes for an extremely fast and responsive handset.

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